Fleuroselect, a European international flower variety testing and marketing organization, announced the 2025 Gold Medal winners and selected PanAmerican Seed’s petunia ‘Dekko Maxx Pink’ as one of the representative winners. The Fleur-Select Gold Award is given based on a comprehensive evaluation of marketability, consumer appeal, cultivation performance, and differentiation, and is considered an important indicator for the commercialization of new varieties.
According to Fleuro Select, ‘Dekko Maxx Pink’ boasts strengths such as large, vivid pink flowers, rapid ground cover, excellent branching ability, and uniform growth. It was evaluated as having high competitiveness in distribution and retail markets, as it can be used for various purposes such as flowerbeds, large containers, and hanging baskets, and allows for voluminous displays throughout the season.
This award aligns with the recent trend in the petunia market that simultaneously emphasizes ‘strong landscaping potential + display stand visibility.’ As demand for spring bedding plants, finished pots for garden centers, and items for planting in large pots remains steady in Korea, interest in new varieties capable of stable performance even during high temperatures is expected to grow. In particular, vivid flower colors and rapid volume formation are cited as factors that induce immediate consumer purchases.
Pan American Seed is a company that has supplied major bedding plant varieties, such as petunias, pansies, violas, and Celosia, to the global flower seed market. As its history of winning the Fleur-Select Gold Medal serves as a basis for enhancing variety credibility among distributors and producers in various countries, there is a possibility that ‘Dekko Maxx Pink’ will also see continued testing and discussions for introduction across the entire Asian horticultural market, as well as in Europe.
The industry views this award announcement as a reference indicator for the composition of new flower products for the 2025 season. From the perspective of Korean nurseries, producers of finished plants, and garden distributors, the key factor is whether a variety possesses eye-catching flower colors, shelf turnover, and outdoor usability; ‘Dekko Maxx Pink’ is evaluated as a noteworthy example based on these criteria.
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